Direct Marketing Educational Foundation elects Dyon as chairman

Share this content:

SAN FRANCISCO - Allen W. Dyon has been elected chairman of the Direct Marketing Educational Foundation's board of trustees, succeeding John F. Temple, president/CEO of Guideposts.

A veteran marketer, Mr. Dyon is chief marketing officer of DMRA, a Palo Alto, CA-based database and analytics firm. He previously spent 30 years at the Allstate Motor Club, rising to the president's post.

His election to the DMEF post was a unanimous decision from the board at its meeting here to coincide with the DMA06 annual conference.

Mr. Dyon spent three years on the DMEF board, developing the foundation's programs and activities.

The DMEF is an educational nonprofit supported by tax-deductible contributions from business leaders and direct marketing firms.

Mr. Dyon was chairman of the Direct Marketing Association in 1995 after having served as a board member for 11 years.

Meanwhile, the DMEF also elected Gary Laben, president/CEO of KnowledgeBase Marketing, as vice-chairman and chairman elect. Ben Perez, president of infoUSA Inc.'s Millard Group Inc., was named treasurer. Tim Litle, chairman of Litle & Co., will serve as secretary.

The board of trustees also includes DMA president/CEO John A. Greco Jr., who will continue as vice-chairman; immediate past chairman Mr. Temple; and Jim Kobs, president of Kobs Strategic Consulting, a former chairman.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here