Digital inserts

Share this content:

Traditional inserts, renowned for their synergy of direct mail and on-page marketing channels, are finally going paperless.

In recent times, insert media has become a more familiar marketing preference in our direct mail marketplace. This is, in part, because of insert media's mainstay as a strategic, cost-effective response vehicle for advertisers in these days of postal stringency, while consistently supplementing most program owners' direct mail revenue.

So, what's next? Inserts are emerging from inside the package right onto your screen and even your iPhone.

An advertiser can attract hotline buyers with an implied endorsement precisely at the checkout stage of an online retail purchase and drive them directly to your landing page, which results in instantaneous response and acquisition at little or no production costs. In some instances, you pay only by a cost-per-acquisition or cost-per-account basis.

Program owners and catalogers have seen brighter days with the postal reform pushing towards increasingly higher costs and production modifications. Who better to benefit from a turnkey business solution using your current retail Web site, providing supplemental revenue while incurring zero fulfillment costs and requiring minimal online maintenance?

Sound too good to be true?

The answer is webserts. Don't ask Wikipedia yet, but a websert is a banner ad, placed on an online order confirmation page or thank-you page that is generated immediately following a consumer transaction on a retailer's Web site.

Program owners; worried about the competitive implications to your product or service? Don't be. These third-party ads are placed at the post-transactional portion of your customer's checkout. Concerned for your customers' trust and privacy? Don't be. This is similar to all media, only the ads you approve will be seen by your valued customers.

The conception of webserts is brilliant while simply executable. Webserts can be a true asset to your client's business model.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here