Dialog Adds Multichannel Marketing

Share this content:
Revenio Inc. is expected today to announce the second version of its Dialog marketing system, which allows marketers to run pre-scheduled promotions across e-mail, direct mail, telemarketing and retail.

The major feature in the new version is Traffic Cop, which is designed to make sure prospects and customers do not receive multiple calls, e-mails or direct mail pieces about the same promotion. The system can be programmed to make sure only one pitch is made.

Dialog largely depends on eliciting responses from consumers. No matter how the responses are gathered, the system will react according to a set of rules programmed into the software by the marketer.

A credit card/financial company could use telemarketers to target card members who have not used their accounts in the prior six months. Telemarketers could express a concern about the functionality of the card and follow up with a query. The system would then react to a number of responses.

The system includes real-time reports that allow marketers to see what promotions have been offered and what pitches will be made to each customer. In addition, rules can be rewritten or altered by people without technical backgrounds.

Janet Logan, vice president of marketing at Revenio, Burlington, MA, said firms typically meet with her company to coordinate the schematic programs. She added that the system could be used to introduce brands to consumers and develop lifetime customers.

"You know that you are always doing the right thing to win customers back," Logan said. "You don't have to think about it. You can basically sit back on autopilot."

The system has a one-time fee of $250,000. A pilot program, hosted by Revenio, is also available for about $100,000 for companies that want to test the product before purchasing it. Logan said pilot programs can vary greatly, and most would last "a few months."

More information can be found at revenio.com.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above