Demandbase Debuts B2B Marketing Cloud

Share this content:

Campaign tracking monitors ROI for individual accounts across the funnel.

Demandbase debuts B2B Marketing Cloud
Demandbase debuts B2B Marketing Cloud

Demandbase today introduced the B2B Marketing Cloud, a subscription-based platform that the company claims is the first to tie acquisition costs for target accounts to revenue. The cloud's centerpiece, Performance Manager, is a dashboard that allows marketing executives to view campaign performance for individual accounts across the sales funnel.

“We have helped some of the largest cloud companies in the world drive their own B2B marketing efforts,” said Demandbase CEO Chris Golec in unveiling the new service at the company's Marketing Innovation Summit for B2B in San Francisco. “With the B2B Marketing Cloud, our solutions help give B2B CMOs the full-funnel visibility they need to drive superior performance.”

Visualization charts in the Performance Manager identify probabilities of closing targeted companies and present potential revenue gains. It also illustrates performance against company benchmarks to note which campaigns are hitting their marks and which are falling short.

Users of the platform can build audiences from pre-defined lists, such as the Fortune 1000, and filter them by applying more than 40 attributes, including revenue, geographic location, and technology usage.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above