Demandbase Debuts B2B Marketing Cloud

Share this content:

Campaign tracking monitors ROI for individual accounts across the funnel.

Demandbase debuts B2B Marketing Cloud
Demandbase debuts B2B Marketing Cloud

Demandbase today introduced the B2B Marketing Cloud, a subscription-based platform that the company claims is the first to tie acquisition costs for target accounts to revenue. The cloud's centerpiece, Performance Manager, is a dashboard that allows marketing executives to view campaign performance for individual accounts across the sales funnel.

“We have helped some of the largest cloud companies in the world drive their own B2B marketing efforts,” said Demandbase CEO Chris Golec in unveiling the new service at the company's Marketing Innovation Summit for B2B in San Francisco. “With the B2B Marketing Cloud, our solutions help give B2B CMOs the full-funnel visibility they need to drive superior performance.”

Visualization charts in the Performance Manager identify probabilities of closing targeted companies and present potential revenue gains. It also illustrates performance against company benchmarks to note which campaigns are hitting their marks and which are falling short.

Users of the platform can build audiences from pre-defined lists, such as the Fortune 1000, and filter them by applying more than 40 attributes, including revenue, geographic location, and technology usage.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above