Dell to expand CMO's role

Share this content:
Karen Quintos
Karen Quintos
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.

In conjunction with her added duties, Quintos will join newly appointed president and chief commercial officer Steve Felice's leadership team to oversee all go-to-market activities for the segments. Dell announced publicly on Jan. 6 that Felice's appointment will take effect on Feb. 4 and that he will oversee all of the company's customer business segments.

Russ Fujioka, VP of marketing for Dell's public and large enterprise business, and Monique Bonner, VP of marketing for Dell's consumer and small and medium business, will report directly to Quintos in her expanded role.

Quintos will keep her responsibilities as SVP, CMO and member of Dell's Executive Leadership Team, for which she reports to CEO Michael Dell. Those responsibilities include oversight of brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here