*Dell Enters Privacy Partnership

Share this content:
Dell Computer Corporation, Austin, TX, announced yesterday it has entered a partnership with the advocacy group National Consumers League to educate online consumers about privacy and security on the Internet.

"We thought it was a logical partnership because you have one of the most respected consumer advocacy groups in the U.S. and one of the world's leaders in Internet commerce getting together to educate consumers on ways that they can take further steps to protect their privacy and security," said John Hamlin, vice president and general manager of Dell's U.S. consumer division.

Among the first steps taken by the duo, was the commissioning of a consumer privacy survey by Harris Interactive.

The results, which were released yesterday, indicated that 88 percent of the consumers polled were concerned about the loss of personal privacy, which mirrored or surpassed the percentages who were concerned about issues such as healthcare and taxes.

Also, 57 percent of respondents claimed not to have purchased anything online in the past year due to privacy and security fears.

The survey was conducted online among 2,180 American adults age 18 and over on August 30-31.

"I don't think we were particularly surprised because it's logical that people have online privacy and security concerns but I what I did think was interesting is that people actually rank those concerns up there with things like healthcare and taxes as a worries they have," said Hamlin.

Aside from the survey, Dell and NCL plan to educate consumers about privacy and security in three primary ways: A brochure on the essentials of what consumers should know, a Web site with detailed information and a tutorial, and through including information in Dell's consumer PC shipments.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above