Dell, Ariba Partner to Form B2B Marketplace

Share this content:
Dell Computer Corp., Round Rock, TX, said yesterday it would partner with Ariba, Mountain View, CA, to create an online marketplace targeted at Dell's business customers.

The marketplace will cater to Dell's small and medium-size customers and will use Ariba's software technology to link businesses on Ariba's network. If all goes according to plan, the site will decrease the cost of purchasing products and services by aggregating requests from customers.

Dell also said it would take an equity stake in Ariba and become the latter company's leading hardware supplier. Terms of the investment were not disclosed.

The announcement was made at the Ariba User Group and Advisory Council in San Diego.

The Dell B2B Marketplace is expected to launch in the third quarter.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above