Delivered: Targeted consumer emails

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What's in our mailbox this month: Targeted consumer emails

Though Panera's targeted email is visually engaging and greets the recipient by name, it lacks deals and discounts that may not be able to compete with Daily Deals or Google Offers that are not as personalized.



The simple but straightforward Rewards “R” Us email informs the recipient of the percentage discount earned on holiday purchases, which can be redeemed once they log into their account or register as a new member.



Shari's Berries offers discounts on gourmet hand-dipped, chocolate-covered strawberries by directly asking the recipient by name if he knows anyone with the “wintertime blues.” Their strawberries are the cure.


Go Daddy personally notifies email recipients that they have been “chosen” for a special discount on domain names and transfers, which can be easily purchased by clicking on a clearly visible black bar.


Check out what else has been hitting our mailboxes: b-to-b direct mailers; 6-by-9-inch direct mail; arts/entertainment; spring catalogs.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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