Definition 6 buys Leach Communications

Share this content:

In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm.

Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6. The deal was announced December 15.

“We don't see PR instead of social or instead of interactive, we see them as complementary disciplines,” he said.

Alfred Leach, founder and president of Leach Communications, will lead Atlanta-based Definition 6's PR and communications discipline. No layoffs will occur as a result of the deal, but Leach's employees will move from their offices to Definition 6's New York location, said Kogon.  

The Leach Communications brand will be absorbed into Definition 6, he said.

Kogon declined to discuss financial terms of the deal.

In August, Definition 6 acquired Creative Bubble, a New York-based video production company.

Definition 6 this summer secured up to $15 million in private equity funding and announced its plans for expansion through both organic growth and the acquisition of two to three agencies by the end of 2010.

Kogon said on December 15 that “if anything, that number will increase.”

Definition 6 counts La Quinta Inns & Suites, Coca-Cola, VeriFone and Cox Enterprises among its clients. Leach Communications had worked with The New York Times Co., IMD Business School and Fast Company.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above