Definition 6 buys Leach Communications

Share this content:

In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm.

Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6. The deal was announced December 15.

“We don't see PR instead of social or instead of interactive, we see them as complementary disciplines,” he said.

Alfred Leach, founder and president of Leach Communications, will lead Atlanta-based Definition 6's PR and communications discipline. No layoffs will occur as a result of the deal, but Leach's employees will move from their offices to Definition 6's New York location, said Kogon.  

The Leach Communications brand will be absorbed into Definition 6, he said.

Kogon declined to discuss financial terms of the deal.

In August, Definition 6 acquired Creative Bubble, a New York-based video production company.

Definition 6 this summer secured up to $15 million in private equity funding and announced its plans for expansion through both organic growth and the acquisition of two to three agencies by the end of 2010.

Kogon said on December 15 that “if anything, that number will increase.”

Definition 6 counts La Quinta Inns & Suites, Coca-Cola, VeriFone and Cox Enterprises among its clients. Leach Communications had worked with The New York Times Co., IMD Business School and Fast Company.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above