Decision Direct Research Introduces Women's Apparel Survey

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Women's apparel catalogers and Internet retailers can learn what customers think about them via a new online cooperative survey from Millard Group's Decision Direct Research division.

Decision Direct Research conducts direct marketing online cooperative surveys on a quarterly basis that provide data regarding customer attitudes, opinions and online shopping trends.

The new Women's Apparel Survey targets a smaller segment of the industry. It includes questions on purchase trends and future buying intentions; satisfaction with Web site shopping experience; approval of apparel offerings and insight about additional merchandise possibilities.

"A significant challenge for any retailer is to determine who their customers are and what they want," said Lilliane LeBel vice president of Decision Direct Research at Millard Group, Peterborough, NH.

The new survey fills this need in two ways: providing women's apparel retailers with specific market information and providing customer insight for less than other customer insight reports. This is possible, "because all participating clients are using the same survey, and because we provide a report, not narrative, as the deliverable," Ms. LeBel said.

The deadline to participate in the survey is Sept. 30. Retailers do not have to be clients of the Millard Group to participate.


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