Debunking the Top 5 Myths of Video Marketing

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Wednesday, January 29
1:00 - 2:00 PM ET

We are in the midst of a rich media revolution. Between consumer apps like Vine and Snapchat, the explosion of streaming content, and the growing role of short-form video and infographics in reaching new audiences, it's easy to see why video continues to be top of mind for marketers. Yet, even as video marketing takes off, there's a growing gap between hype and reality, and what brands are doing and what actually works. What types of companies are investing in rich media campaigns? Who is consuming online video as they research and select products? Where are leaders delivering their content for maximum impact? The answers may surprise you!

In this Webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team:

- Apply the power of digital storytelling to engage buyers and influencers
- Create a rock-solid business case for investing in online video campaigns
- Understand the steps to creating a repeatable, highly efficient content factory

Featured Speakers:

Allen Bonde, Partner and Principal Analyst, Digital Clarity Grou

Allen Bonde is Partner and Principal Analyst at Digital Clarity Group, an advisor to Art+Science Partners, and a 3-time CMO. An early proponent of content marketing, he works with clients to gain better market insight through big (and small) data, and design experiences consumers will love. He started his career as a researcher and data scientist in the telecom sector, was an analyst and practice leader at Yankee Group, Extraprise, and McKinsey, and was co-founder of social marketing tools pioneer Offerpop. Named a Top CMO on Twitter, he tweets at @abonde and shares his insights at Small Data Group, his blog.

Jason Thibeault, Senior Director, Marketing Strategy, Limelight Networks

Jason is a reformed serial entrepreneur and college professor turned digital superhero. As a marketing strategist for Limelight Networks he helps organizations capitalize on digital technologies to succeed in today's online world. He imagines and builds creative technology solutions that drive today's economy while consorting with CEOs, VCs, and little kids that have aspirations of playing professional hockey. Jason has launched numerous startups using growth hacking strategies, helped public companies pivot business models, and speaks internationally about the impact of digital technologies on business. Jason is also the author of the upcoming book Recommend This! Delivering Digital Experiences People Want to Share (Wiley, February 2014). Follow him on twitter @_jasonthibeault

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