DDW completes Newman-Stein acquisition

Share this content:

Data Development Worldwide (DDW) has completed its acquisition of Newman Stein, adding to its market research capabilities.

DDW's purchase of Newman Stein began in the final quarter of 2007. Both companies provide research and actionable insights to marketers, but Newman Stein adds depth to the company's product testing offerings.

“While they operate in the same space, which is primary market research, they brought back to us a capacity that we didn't have much of anymore,” explained Chip Lister, president of DDW. “They are top-shelf in the world of product testing, so it really added a breadth to our capacity. The other side is that, having known the company for quite a while, I knew it was an easy fit.”

Newman-Stein has been fully integrated with DDW, moving New York employees into DDW offices there. The two companies also combined offices in San Francisco. For a year-long interim period, Newman-Stein will be known as “Newman-Stein, a division of DDW,” but soon the company will function completely within DDW.

DDW took on all of Newman-Stein's clients, with no attrition.

There were no layoffs as the result of the acquisition, though Newman-Stein principle Larry Newman will follow through with his retirement plans, announced earlier. William Stein, also a Newman-Stein principle, is now a DDW director.

Lister said that more growth was on the horizon for DDW. The company is looking at other acquisition targets and is also interested in establishing offices outside US.

“At this stage in the game, I don't think we would go too far afield from our core equities,” Lister said, when asked about growth areas. “What Newman-Stein did was round out our core equity, but I don't think I would buy a company completely outside our core equity. Anything we do at this point is going to be linear to who and what we are and adding manpower.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above