Data and the State of Email Marketing

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The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

In this brief video, Winterberry Group's senior managing director, Bruce Biegel shares why email persists not only as a valuable way to engage consumers today, he also offers perspective on why email may become even more critical in the future, serving as the link between the previously disparate worlds of online and offline marketing.

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.

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