Customer service still reigns at Direct Media Co-op

Share this content:

WHITE PLAINS - The 33rd Direct Media Client Conference and Co-op proved that although the industry continues to change, what has stayed the same is successful businesses do whatever it takes to keep the consumer happy.

The event, held at the Renaissance Westchester hotel, hosted representatives from organizations such as May Development Services, Pink Magazine, National Geographic Society, TV Guide, St. Jude Children's Research Hospital and United Spinal Association.

"The sessions were very informative," said Daamon Speller, senior media specialist at National Geographic Society, Washington. "They bring out the wrinkles that we all need to be aware of."

The sessions covered publishing, fundraising, consumer creative and merchandising, e-commerce, continuity, consumer catalog, business to business and creative for branding.

One really impressive panel focused on properly serving consumers. Epicenter executives stressed the importance of observing and knowing customers and their needs. The Epicenter Collection, which develops small stores in malls, recently came up with a new plan to give today's consumers the shopping experience they want.

However, some people thought that the sessions were not educational enough and that they were too pitchy. No one was willing to go on the record.

Marcus Wilhelm, chairman of the Direct Marketing Association, delivered the keynote on the first day of the conference on what challenges the industry is facing and will face in the future.

Mr. Wilhelm discussed postal rates, search marketing and all other aspects of direct marketing. He talked about the changes they have experienced and how marketers need to be prepared.

"I thought Marcus carried a strong message for all to get involved in keeping the mailbox open," said Ann Finn, Magazine Publisher's Association consumer marketing vice president.

The conference stressed the importance of knowing your customer and accepting the notion that consumers are armed with the Internet, making them more demanding and more informed.

"This conference is a great opportunity to learn and share with friends and competitors," said Heidi Vincent, vice president of sales at National Geographic, Washington.

Most attendees have been coming to the co-op for years and so the event was also a reunion for list professionals.

Brian Kurtz, executive vice president of newsletter and book publisher Boardroom, delivered a speech at the event's luncheon. He gave tips on life, business and direct marketing.

His speech closed the event and left attendees thinking about life, business and direct marketing.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above