Customer Analytics Unveils ERM Central

Share this content:
Customer Analytics Inc., a Web-based ERM solution provider, announced Friday that it is offering ERM Central, an open, end-to-end customer-centric solution aimed at financial service organizations.


According to CA, the solution will help retail banks, specialty financial companies, insurance companies and brokerage firms build relationships by continually refining insights into customer behavior, developing targeted value propositions, and strategically allocating business resources.


The system will be comprised of tools created by CA, such as its Predictive Models Templates Library, along with tools from other companies it has formed strategic partnerships with, including MapInfo Corp. and Angoss.


ERM Central, for example, will incorporate MapIno's MapXtreme 2.0, which will allow users to query and view map data via the Internet in the same way that other enterprise data is accessed and processed. It also integrates Angoss' data mining package called KnowledgeSTUDIO, which will provide financial service organizations with powerful data mining capabilities, allowing predictive modeling of customer behavior.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above