Customer Analytics Unveils ERM Central

Share this content:
Customer Analytics Inc., a Web-based ERM solution provider, announced Friday that it is offering ERM Central, an open, end-to-end customer-centric solution aimed at financial service organizations.

According to CA, the solution will help retail banks, specialty financial companies, insurance companies and brokerage firms build relationships by continually refining insights into customer behavior, developing targeted value propositions, and strategically allocating business resources.

The system will be comprised of tools created by CA, such as its Predictive Models Templates Library, along with tools from other companies it has formed strategic partnerships with, including MapInfo Corp. and Angoss.

ERM Central, for example, will incorporate MapIno's MapXtreme 2.0, which will allow users to query and view map data via the Internet in the same way that other enterprise data is accessed and processed. It also integrates Angoss' data mining package called KnowledgeSTUDIO, which will provide financial service organizations with powerful data mining capabilities, allowing predictive modeling of customer behavior.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here