Cox decides against Valpak sale

Share this content:

Media company Cox Enterprises announced December 10 that it is no longer exploring a sale of Valpak, its Largo, FL-based co-op coupon unit operated by Cox Target Media. Cox announced plans to sell Valpak in August 2008, with Goldman Sachs shopping the direct mail couponing unit.

Cox said it is pleased with Valpak's performance and potential. “Valpak, for the last 12 months, streamlined operations and managed to perform quite well despite the recession,” said Bobby Amirshahi, director of public affairs at Cox Enterprises. “It also managed to generate revenue in the digital realm, which we feel provides great momentum into the future as a Cox-owned company. The company feels this is a great asset to keep in our portfolio for the long term.”

The coupon distributor enriched, optimized the site for mobile phones and released an iPhone app to distribute mobile coupons. Valpak has also benefited from partnerships with other Cox companies, such as and Cox Media Group, as well as external partners.

Through the partnership, consumers searching for savings on the site can view customer reviews and ratings for local companies.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above