Courtenay Calls Article a Journalistic Lapse

Share this content:
Adrian Courtenay, CEO of Courtenay Communications, which is suing DMD Conferences for breach of agreement and other grounds, said that in his opinion, an article by Ray Schultz in the e-mail newsletter Direct Newsline was compromised by a conflict of interest and represented a lapse of journalistic objectivity.

The Oct. 22 piece, titled "DMA May Buy DMDNY," stated that "the Direct Marketing Association is in talks to acquire DMDNY Inc., producer of Direct Marketing Days in NY, and may be the sole remaining bidder, sources said."

In omitting mention of his lawsuit, Courtenay said, the article deliberately misrepresented the prospective sale of the DMD Conferences as an open and untainted auction in which all other bidders have dropped out. Both Schultz and the DMA, said Courtenay, should be aware that the existence of a lawsuit represents a legal cloud over the validity of an auction and could result in additional legal action against any third party that attempts to interfere with the transaction involving Courtenay and DMD Conferences.

Courtenay pointed out that Direct Newsline is published by a business unit of Primedia that is in partnership with the DMA in several conferences, including the annual Catalog Conference and two database marketing shows.

"This article leaves out material information and sounds like a press release," Courtenay said.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here