Corporate giving from Higher Power aids charities

Share this content:

When Higher Power Marketing planned its corporate holiday giving strategy this year it got more than it expected in response.

The Fountain Hills, AZ-based per-inquiry advertising firm asked the company's clients to name three charities they admired and supported, and received 100 percent response rate.

Based on the results of this effort Higher Power donated 1 percent of this year's gross receipts from each client to one of that client's three designated charities - in the client's name.
Not only did this type of gift aid charity and recognize Higher Power's clients in a very personal way, it gave the firm an opportunity to expand its range of corporate giving.

High Power's previous corporate charities, including the American Cancer Society, the ALS Foundation, the American Red Cross and others, received an additional 2 percent of its gross annual revenue.

In addition, when key individuals in a client company chose a different charity, separate gifts were made in that individual's honor. Due to this, High Power said it came closer to donating closer to 3 percent of its gross sales for the year.
Clients include media outlets across the country - radio, television, print, movie theaters and Internet.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above