Cornerstone appointed list manager for Shopping TVA
The Cornerstone Group of Companies on Jan. 4 was named list manager for Shopping TVA, the French Home Shopping Network.
Shopping TVA, which broadcasts daily across the province of Quebec, has 160,000 product buyers. These consumers purchase a wide variety of items, from beauty and fashion, hobby and leisure-related equipment, to jewelry and electronics.
TVA consumers, who are largely female, have the proven spending power to make instant purchases, either by telephone or via the Internet.
"This list is highly in-demand for consumer marketers targeting the Quebec demographic, and we are very proud that Shopping TVA has chosen Cornerstone to represent their list," said Joanne MacKinnon, Vice President of the Toronto-base firm.