Convio debuts online marketing benchmark report for nonprofits

Share this content:

Convio, a provider of online constituent relationship management solutions for nonprofits, has created an online marketing benchmark report to assist nonprofit organizations in creating online marketing programs that aim to maximize results.

The online report includes a discussion of key metrics that have been shown to influence online marketing effectiveness, including Web site traffic, registration rates and e-mail file size. It also contains analysis and trend data involving each metric.

Insights into how comparable organizations are performing against key metrics, including groups involved in animal welfare, environmental, Christian, health, public affairs and public broadcasting segments are included as well.

The report has tips and advice for improving different areas of an organization's online marketing program, too.

The study summarizes how different vertical segments ranked against each other across each of the key metrics. Also summed up are the different strategies and tactics used by organizations in various segments of the nonprofit sector to more effectively achieve their online marketing goals.

Convio, Austin, TX, recently acquired Get Active Software, an interactive marketing company for nonprofits.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above