Consumers Say Web Can Ease Doctor-Patient Relations

Share this content:
A poll by Harris Interactive released yesterday found that a majority of healthcare consumers have had frustrating experiences with their physicians but believe online communications can help to improve doctor-patient relationships.


The survey of 1,000 consumers found that 57 percent of online consumers felt that the Internet would ease communication with their doctors. According to the study, the rise of managed care has limited the amount of time that doctors can spend with patients, who are often left with unanswered questions after doctor visits.


Nevertheless, focus group research conducted in tandem with the survey found that many doctors still resist using the Internet for communicating with patients. Many doctors are concerned about online security and the lack of personal contact in online healthcare.


The study was conducted for Aria Marketing, Newton, MA, and McKesson HBOC Inc., San Francisco.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here