Consumer Reports Offers Limited List Rentals

Share this content:
Consumer Reports publisher Consumers Union will rent segments of its subscriber files to certain publishers and nonprofit mailers for the first time, RMI Direct Marketing Inc. said yesterday. RMI Direct was named list manager.


The files previously were available for exchange only through RMI Direct. They include the main Consumer Reports publications subscriber file as well as the Consumer Reports on Health and Consumer Reports on Travel Letter lists.


The Consumer Reports file has more than 3.4 million active subscribers. It is 50 percent male, and 92 percent of the names are direct to publisher or direct-mail-generated.


Consumer Reports on Health has 437,800 active subscribers. It is 46 percent male, and 98 percent of the names are direct to publisher or direct-mail-generated. The Consumer Reports on Travel Letter file has 114,500 active subscribers. It is 45 percent male, and 97 percent are direct to publisher or direct-mail-generated.


Selects on these files include geography, recency, gender, change of address, new to file, renewals, paid, source and business address. They are priced at $105/M plus selection charges.


Pre-clearance through RMI Direct is required for all first-time users. Approval may take up to three weeks. Approved publishers and fundraisers will be required to sign a use agreement. Contact RMI Direct for further details.


Consumers Union is a nonprofit testing and information-gathering organization.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here