Constant Contact acquires digital storefront provider SinglePlatform

Share this content:
Constant Contact acquires digital storefront provider SinglePlatform
Constant Contact acquires digital storefront provider SinglePlatform

Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches, for $65 million.

Gail Goodman, CEO of Constant Contact, says the goal of the acquisition is to promote large and small business growth by helping companies find new, relevant customers.

"We want take what is already a great business to the next level by reaching the brand scale,” she says.

Though the two companies are familiar with each other from both being in the marketplace, Goodman says the two have never worked together before. Constant Contact and SinglePlatform have already begun working together, Goodman says.

Constant Contact will give small businesses the opportunity to create listings that will be delivered through SinglePlatform's publishing partners for free. SinglePlatform's publisher network includes 100 publishers and more than 200 million consumers.

“Our product is so well received in our community by working with Constant Contact,” says Wiley Cerilli, CEO of SinglePlatform. Cerilli will join the Constant Contact executive team as VP and general manager of SinglePlatform, reporting directly to Goodman.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above