Conference Covers Changes Caused by Internet Consumers

Share this content:

The top 10 social networking Web sites, including MySpace, Blogger and YouTube, collectively have grown 47 percent year over year, according to research from Nielsen//NetRatings.

This trend and other research regarding changes in Internet marketing triggered by consumer involvement will be presented by Jon Gibs, senior director of media at NetRatings, at this year's Digital Marketing Conference. The show will be held June 8-9 at New York's Marriott Marquis hotel.

Mr. Gibs' exclusive research, titled "Mash-Up Media: My.Internet," is scheduled for 10:30 a.m. June 8. It includes the effects of media fragmentation on consumer engagement with publishers and the new advertising models open to agencies and advertisers.

The term "My.Internet" was coined by Mr. Gibs and refers to consumer-generated space online. It speaks to the fact that anyone who wants to can add content to the Web. This phenomenon brings about challenges, which Mr. Gibs will address in a presentation on what marketers should expect in the coming year.

Leaders from several interactive media companies are scheduled to attend and participate in the conference this year.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here