Concept to Produce Vibrassage DRTV Campaign

Share this content:
Direct response television production firm Concept Media said yesterday that it would begin work on a 30-minute infomercial campaign promoting vibrating, battery-powered sandals designed to provide deep-foot massages.

The Vibrassage, as the product is known, has had a successful run on home shopping channel QVC, according to Concept Media, Boca Raton, FL. Concept Media said it had successfully tested DRTV spots on national cable and expected to begin production on the long-format infomercial within the next 120 days.

The product costs $30. A free foot relaxer, the Foot Ball, will be offered as an incentive to buy the Vibrassage.

Concept Media said it also intended to market an expansion of the Vibrassage product line, featuring more varied styles and colors, on the Home Shopping Network. The Home Shopping Network line is expected to debut in two months.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here