Concept to Produce Vibrassage DRTV Campaign

Share this content:
Direct response television production firm Concept Media said yesterday that it would begin work on a 30-minute infomercial campaign promoting vibrating, battery-powered sandals designed to provide deep-foot massages.

The Vibrassage, as the product is known, has had a successful run on home shopping channel QVC, according to Concept Media, Boca Raton, FL. Concept Media said it had successfully tested DRTV spots on national cable and expected to begin production on the long-format infomercial within the next 120 days.

The product costs $30. A free foot relaxer, the Foot Ball, will be offered as an incentive to buy the Vibrassage.

Concept Media said it also intended to market an expansion of the Vibrassage product line, featuring more varied styles and colors, on the Home Shopping Network. The Home Shopping Network line is expected to debut in two months.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above