Common myths in Web design

Share this content:
Andrew Wetzler
Andrew Wetzler

It's common to think of Web design as a trade best suited for art-type folks. That notion is perpetuated by the fact that Web sites, by their very nature, are visual and front end-focused from a user perspective.

What isn't understood is that the look and feel of a Web site is often not as significant as the back end. This is not to minimize the importance of qualified and creative designers, but there's a propensity for fewer potential hiccups with a site's front end than the back end.

Identifying the programming language that is most practical for your site is essential. The two primary options are Active Server Pages (ASP) and PHP.

The biggest difference is that PHP is open source, which means that there are literally thousands of open source add-ons/modules that can be integrated with the design and there are loads of customization options.

ASP, by contrast, is a Microsoft-owned and managed environment, which entails limitations (and additional expenses) associated with the integration of related applications, and less opportunity for customization.

Large organizations committed to Microsoft products are likely to run on ASP, whereas PHP tends to provide a lower cost and somewhat more entrepreneurial platform.

Developing the back end of a site is typically not a task handled by Web designers; instead it is performed by programmers. Programmers often have areas of specialization, so it's essential to work with a programmer who has the skill set to meet the requirements of any particular project. For example, programmers tend to have an expertise in either ASP or PHP.

Another chief Web site design consideration is the degree to which the site is projected to be search engine friendly.

There are a series of issues that will impact the ability of the search engine spiders to crawl the content of the site. In general, the more content the better, and the fewer bells and whistles the better. Even if the decision is to favor look and feel over search engine optimization, it should be an informed decision.

The bottom line is that designing a Web site involves a number of considerations beyond the actual aesthetics of the site. The more time spent addressing those issues up front, the greater the likelihood that a project will run smoothly and on schedule. 

awetzler@morevisibility.com

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above