Columbia: No Admission of Wrongdoing in No-Call Settlement
Columbia House last week agreed to pay $300,000 to settle allegations that it violated the no-call list between October 2003 and March 2004, a period during which the list was under a court challenge that later failed. In addition, the FTC alleged that since 1995 Columbia House had violated requests placed by consumers that the company no longer call them.
"There has been no finding or admission of any wrongdoing," Columbia House said. "Rather, the parties have merely entered into a settlement to resolve the matter promptly in order to avoid the time and expense of litigation."
The FTC did not include in its assesment of penalties any current telemarketing campaign undertaken by Columbia House or any conducted for more than a year, the company said. Columbia House also said it had invested in compliance procedures and continues to take steps to avoid calls to consumers on the national, state and in-house no-call lists.
Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters