Coldwater Creek Chairman Addresses DMA's Catalog Dinner

Share this content:
NEW YORK -- More than 100 direct marketers attended the Direct Marketing Association's Catalog Council Networking Dinner April 26 at the Sky Club here.

Keynote speaker Dennis Pence, chairman of Coldwater Creek, stressed the importance of superior customer service. He told attendees that a focus on customer service across Coldwater Creek's retail, catalog and online operations has helped the company maintain a high customer retention rate.

He cited examples of how the company has improved online service, including a home page load time of two seconds, real-time stock status and sorting items by how a customer shops.

Pence also stressed the importance of site tracking and looking at what competitors are doing.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above