Co-Op Mailing Targets Affluent Families in CA

Share this content:
Family Values, a division of Polk Communications, Los Angeles, will launch an upscale cooperative mailing program Aug. 25 targeting homeowners with children.

Family Values was formed to serve the fast-growing but often overlooked young children's sector. By targeting homeowners, the program hopes to reach older parents with established careers and high incomes that are concerned with their child's development. Family Values purchased a compiled list from Metromail, Lombard, IL, with selections to reach 50,000 homes on the first mailing.

The co-op already has signed up clients engaged in childcare, children's clothing, private education, life insurance, frozen prepared foods and Castle Earth Children's Museum. The initial mailing will encompass the Southern California market with plans for expansion into adjacent regions.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above