CMOs on the Move: June 18, 2013

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CMOs on the Move
CMOs on the Move

Who it is: Matt Ackley, named CMO of advertising management platform provider Marin Software

What's his role: Ackley will be responsible for overseeing global marketing.

Where was he prior: Previously, Ackley was managing director of media and platforms market development at Google. Prior to Google, he was VP of advertising and internet marketing at eBay.

Why was he appointed: "Matt's hands-on experience at top Silicon Valley companies is unparalleled, and we're thrilled to welcome him to the Marin team," says Chris Lien, CEO of Marin Software. "As Marin continues to expand worldwide and meet the needs of global advertisers, Matt's expertise will prove invaluable in shaping the future of Marin."


Who it is:  Ken Hicks, managing partner and director of client services at Bandwidth Marketing, the highest ranking marketing position at the agency

What's his Role: Hicks will oversee all marketing strategies and operations.

Where was he prior: Prior to joining Bandwidth, he served as senior VP of The Marketing Store and Arc Worldwide.

Why he was appointed: “With more than 20 years of experience, Ken's a highly talented leader with outstanding promotion and shopper marketing credentials,” says Rob Albertson, managing director and founder of Bandwidth Marketing. “As we continue to grow Bandwidth Marketing, Ken helps us offer clients top talent, while staying true to our unique flexibility and custom, creative-driven solutions.  Ken brings huge knowledge and an entrepreneurial mindset we look for in both our team members and our clients.”


Who it is: Michelle Accardi-Petersen, named CMO of business communications provider Star2Star Communications

What's her role: She will be responsible for leading Star2Star's overall marketing strategy and integrated marketing initiatives including corporate marketing, digital marketing and product marketing.

Where was she prior: Accardi-Petersen previously worked as head of Digital Marketing at CA Technologies.

Why was she appointed: “We're glad to have a talent of Michelle's caliber joining us,” says Norman Worthington, CEO of Star2Star. “It is a further proof point that Star2Star is attracting the best and the brightest in the industry by providing the World's Most Complete Communications Solution.”


Who it is:  Peter Finter, named CMO of traffic visability solutions provider Gigamon

What's his role: Finter will focus on developing and advancing the company's marketing objectives worldwide.

Where was he prior: Prior to joining Gigamon, Finter served as VP of Marketing for Juniper Networks, leading their Worldwide Field Demand Center.

Why he was appointed:  “Peter's background, perspective, experience and focus are exactly what we require as Gigamon builds upon its success and reaches new heights,” says Paul Hooper, CEO of Gigamon. “Gigamon will benefit from his proven track record for building and leading strong global marketing teams and delivering results. This fast-paced market continues to evolve and Peter will provide the marketing and sales tools to generate awareness and demand for Gigamon's leading Visibility Fabric architecture. I am excited to welcome Peter to the executive team.”


Who it is: Matthew Boyle, named CMO of accounting firm Alexander, Aronson, Finning and Co. (AAF).

What's his role: Boyle will manage all aspects of the firm's marketing operations.

Where was he prior: Boyle has worked in marketing and sales for Steelcase, Compuware, and Dun & Bradstreet. He most recently served as a marketing executive and partner for the Massachusetts accounting firm of Moody, Famiglietti & Andronico.

What he's saying: "I landed here because AAF is serious about its commitment to growth," says Boyle. “Buyer preferences in professional services are changing as clients seek out greater value, and my goal is to be a good listener, a great client advocate, and a proponent for constant improvement of client service."


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