CMO Council promotes mobile marketing with partner organizations

Share this content:

The CMO Council has partnered with social and mobile marketing firm Planet Oi to promote the power of connecting with customers through their mobile phones.

The 10-month effort, dubbed “Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer,” will provide case studies, research and best practices to marketers to demonstrate the benefits of going mobile. The CMO Council's goal is to show how mobile platforms can be more effective in driving customer behavior than current alternatives.

“It's an actionable medium, and once you get a message, you can immediately act on it by redeeming a coupon, forwarding a number or calling someone else,” says Donovan Neale-May, executive director of the CMO Council. He points to the potential of nascent technology like “smart barcodes” and augmented reality as evidence the field will continue to grow. “It's versatile, adaptable and triggers action,” he said.

The CMO Council has also partnered with the Mobile Marketing Association, Clickatell (a bulk SMS platform), PlaceCast (which does location-based advertising through smartphones) and With the initiative just kicking off, Neale-May emphasized that the organizations will continue to look for other partners to promote mobile marketing.

“We're inviting all marketing solutions developers to reach out to us, particularly if they've got innovative ideas,” he says.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above