Clubs of America Offers List to DMers

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Clubs of America announced that it will make available for rental to direct marketer its file of continuity mail-order buyers. Stevens-Knox List Management, New York, has been selected to represent the file.

The file includes 165,000 continuity mail-order buyers who have taken advantage of the beer, wine, cigars, coffee, pizza or chocolate offered by Clubs of America from around the world. The individuals have joined the club of their choice from one to 12 months and spend from $23.95 to $39.95 per month. Many club memberships are given as a gift to business associates.

In other list news, the Parable Group Inc., San Luis Obispo, CA, a cataloger of Christian merchandise, has transferred mailing list management duties of its file to Stevens-Knox, effective immediately. The audience includes 35,705 last 12-month mail order buyers, 33,145 last six-month mail order buyers and 27,969 last three-month mail-order buyers.

Product selects will be announced soon. Parable attracts an audience of predominantly women, mostly married and devoted to their home and family.

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