ClientLogic Gains Software Continuity Buyers

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ClientLogic Specialists Marketing Services, Weehawken, NJ, has been named list manager for the Software of the Month Club Continuity Buyers file of more than 73,000 last-12-month names.


It also was chosen to manage the 314,000 Software of the Month Club Intro Buyers and the Software of the Month Club package insert program, which consists of 400,000 packages for 2002.


The files have a 50/50 gender ratio, an average age of 36 and an average income of $75,000. All members pay by credit card.


The base price for the continuity buyers is $110/M. The intro buyers file is $100/M, and the package insert program is $65/M.


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