Clash-Media launches new lead generation service

Share this content:

Clash-Media, a performance-based digital marketing company, has launched the “Path Partnering” service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.

Christopher Petix, president of Clash-Media US, explained that a Web site can now include a lead generation section without building its own technology. Clash-Media offers a code that the Web site can implement after a registration page, for example, to serve a list of relevant offers to the user based on that registration information.

“It also does IP targeting, so no matter where the person is, it will detect their IP address and serve relevant ads based on location,” he said.

The publisher has the option of choosing which and how many offers it uses on the lead generation page.

When a publisher or advertiser uses the service, real-time results are served so the user can gauge how effectively a particular campaign is performing.

“[Clash-Media is] targeting some networks and also content-specific sites so that the offers are more relevant and targeted for our clients,” Petix said.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above