Clarifying NCOA Processing

Share this content:
I've found the columns by Robert McKim to be useful -- and his most recent one makes a strong case for using USPS-licensed address hygiene to build a firm address foundation for your database. It does, however, contain inaccuracies about NCOA that need to be corrected.


The NCOA database contains moves for 36 months and is updated weekly, dropping the oldest week and adding the most current changes to the database. The source of this data is from the mover (business or consumer) who notifies the USPS using either PS Form 3575 or "Movernet."


As part of the NCOA process, licensees are required to standardize the original input address as well as supply a standardized "new" address when one is provided. In addition, the mailer will have his file coded with a National Deliverability Index that helps determine the accuracy of the file.


There are many more benefits to be derived from NCOA and other USPS-licensed products (DSF and LACS). I suggest that readers who want to know more go to the USPS' Web site, www.USPS.com, or to ours, www.anchorcomputer.com.


Joe Balaban, Vice president, business development, Anchor Computer, Farmingdale, NY,


jbalaban@anchorcomputer.com



Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here