Citysearch sued for click fraud

Share this content:

The Los Angeles-based law firm Kabateck Brown Kellner LLP has filed a suit in a California Superior Court against online local search and directory company Citysearch for alleged click fraud.

The class action complaint was filed on behalf of Tom Lambotte, owner of a business called San Diego Mac Tutor, as well as “all persons or entities in the United States who paid money for pay-per-click advertising through Citysearch.com.” The lawsuit alleges that IAC-owned Citysearch encouraged abuse of its advertising service by “looking the other way.”

“I've been very interested in the whole click fraud problem for several years,” said Brian Kabateck, the lead attorney on the case, when reached by phone. Kabateck has sued Google and Yahoo for click fraud in the past. Both settled, he said, adding that he also has a new case pending against Google.

“I think that a lot of people who engage in click advertising are small businesses who put money into it kind of blindly, not knowing how it works — and what happens behind the curtain is often a mystery and there's a lot of blind faith,” Kabateck said. “So it's important that somebody be vigilant and keep an eye on these companies.”

According to the lawsuit, Lambotte entered into a formal contract with Citysearch in December 2007 for placement of pay-per-click advertising. After two weeks, Lambotte allegedly saw no increase in business or traffic to his Web site. After contacting a Citysearch account manager about canceling his account, Lambotte saw a “sudden and unexplained influx of clicks” over the span of five days, according to the suit. Lambotte allegedly contested the charges but Citysearch refused to reverse them.

“Citysearch actively enforces a strict click fraud policy, with advanced processes and technology in place to identify invalid click activity affecting our customers' advertising,” said Nicole Myden, a Citysearch spokeswoman, when reached by e-mail. “The lawsuit filed against Citysearch has no merit, and we will defend against it vigorously,” she added.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above