Cincy Bell, Nature Conservancy Call Channel 500

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Telecommunications company Cincinnati Bell and The Nature Conservancy of Canada tasked Channel 500, Toronto, to create direct response television programs.

For Cincinnati Bell, the agency began a DRTV program to show the consumer benefits and value associated with buying the Baby Bell's bundled service packages. The half-hour infomercial, filmed in Cincinnati, used retired football players Boomer Esiason and Anthony Munoz of the Cincinnati Bengals to air in the Cincinnati area this quarter.

DRTV for The Nature Conservancy will highlight the charity's commitment to protecting ecologically significant landscapes throughout Canada.

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