Choice Media Gets AHA Ride-Alongs

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Choice Media, Amherst, NH, was named manager for the American Homeowners Association New Movers Welcome Kit ride-along program, the company said yesterday.

The AHA ride-along program offers 5 million insert opportunities annually and costs $65/M.

Inserts are delivered to new movers along with their free 60-day trial membership to AHA soon after they move into their new homes. The mailings are targeted based on homeownership and the creditworthiness of the consumers. The program targets only homeowners who moved at least 10 miles from their previous address.

The consumers reached by this program are 50 percent female and have an average income of $75,000.

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