CheetahMail to Add Cybuy Transaction Technology to E-Mail

Share this content:
SEATTLE -- CheetahMail Inc., a permission-based e-mail marketer, said at the Direct Marketing Association's net.marketing meeting yesterday that it has established a strategic relationship with Cybuy and will make the company's transaction technology available to its clients.


Financial terms of the deal were not disclosed.


CheetahMail, New York, said it will incorporate Cybuy's e-commerce technology into its suite of products and that online jewelry retailer Ice.com will be the first of its clients to use Cybuy's transaction services.


Ice.com will use the technology to deliver an e-mail campaign that allows consumers to select jewelry by type and style, complete an order form and make the purchase from within their e-mail client, CheetahMail said.


Irene Pedraza, CheetahMail's CEO, said using Cybuy's technology allows the company's customers to easily incorporate transaction capabilities into their e-mail programs. She said the technology lets marketers "marry the product offer with the purchasing process."


CheetahMail's clients also will have access to Cybuy's online sales system, which integrates order capture, order processing, secure transaction management and inventory controls.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above