Chase Celebrates Newsletter's 10th Anniversary With Predictions

Share this content:
Larry Chase marks the 10th anniversary of his Web Digest for Marketers e-mail newsletter today with a special Top 10 Internet Marketing Trends From Larry Chase's Web Digest for Marketers.

"We've had a good hit rate when identifying the real shifts in Internet marketing from those that are just hype," he said.

Chase's free e-mail newsletter has a circulation of more than 45,000. It can be viewed at, as can Chase's marketing trends predictions for the next 10 years.

Some trends Chase projects, and the reasons for his observations:

· Pay-per-call advertising. The chances of closing a lead or prospect on the phone are many times higher than someone who clicks through to a Web site.

· Pod casting. People like time shifting. They do it with TiVos, DVDs and, for the past 20 years, with VCRs. People download music to their MP3 players and iPods.

· Reverb marketing. Consumers are experiencing media saturation, and they're consuming multiple channels simultaneously.

· Multimedia blogs. Blogs are not only here to stay, they're going multimedia.

· E-mail marketing remains essential. The spam problem will get solved because it has to. Even if e-mail postage is the solution, e-mail marketing will still be faster and more cost-effective than most competing channels.

· Vertical search engines. No one wants to deal with "4 million relevant search results." Focused search tools will help users find what they're looking for faster and command higher ad rates.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above