Century 21 names MRM, Mullen AORs

Share this content:

Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Both agencies were chosen after an RFP process that began in the fourth quarter of last year, according to a statement from MRM. Financial terms of the deals were not disclosed.

“Real estate is a lot like automotive, in that 90% of all transactions begin with online research,” said Michael Miller, EVP and global chief growth officer at MRM Worldwide. “For real estate, it's about providing a service model of marketing rather than just pushing a message to consumers.”

Century 21 launched its first social media effort, C21, last year. The campaign's site linked to social networks and podcasts from Century 21 brokers. It also included a message board for consumers with real estate questions.

Century 21 could not be immediately reached for comment.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above