Cendant Completes Sales of Non-core Assets

Share this content:
Direct marketer and franchiser Cendant Corp., New York, this week said it completed the sale of two of its divisions, ending the company's endeavor to divest its non-core assets.


The company sold coupon book publisher Entertainment Publications Inc. to The Carlyle Group, Washington, and its Green Flag roadside assistance unit in the United Kingdom to rival Direct Line for a combined total value of about $735 million.


The company said that it sold 18 business units for about $4.5 billion, which has been used to repurchase stock and reduce debt.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here