CBS and Microsoft Go Interactive

Share this content:
CBS Television said last week that it has entered into the first interactive television pact of any of the big four networks. Beginning this television season, more than 500 hours of programming will be interactive to people with a Microsoft WebTV set-top box.


"I think it's the first inflection point in the interactive television industry. Programmers are finally interested in taking their best product and making it interactive," David Katz, vice president of strategic planning and interactive ventures at CBS Television, said in a statement.


The two companies have not yet released which programs will be interactive or the level of interaction. The programs will be dramas, comedies, specials, variety shows, movies and sports -- covering just about every facet of programming besides news. The level of interaction also was described in broad terms: chat, information programming on demand and e-commerce.


The Microsoft WebTV service has about 1 million subscribers.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here