CarMax Announces New CMO
Jim Lyski will now head marketing at the used car retailer.
Used car retailer CarMax announced today the appointment of Jim Lyski as its new CMO.
Lyski, who previously served as EVP and CMO at The Scotts Miracle Grow Company, will now be responsible for managing all of CarMax's marketing functions, including advertising, brand management, consumer insights, creative, and strategic direction. Lyski held executive marketing positions at Cigna Healthcare, FedEx, and Nationwide Mutual Insurance.
Lyski has a record of stellar achievements. While at Scotts, for example, Lyski had “full P&L accountability for the three primary Global Strategic Business Units: Lawns, Gardens and Controls (each approximately $1B), achieving 108% of profit objectives in 2013,” he says in his LinkedIn profile. He cites similar success as EVP and CMO at, Nationwide Mutual Insurance: “Initiated the Customer Insights & Analytics department, which drives operational priorities across the enterprise, and includes the Center for Advanced Customer Insights at OSU; output increased 200% and costs decreased 50%,” his profile says.
“Jim's extensive marketing experience and strategic understanding of today's consumer will be a tremendous asset to CarMax,” Tom Folliard, CarMax's president and CEO, said in a statement. “CarMax is in the midst of a national expansion plan, opening 10 to15 stores in each of the next two fiscal years. We're pleased to have Jim join us at this exciting time.”