CarDomain acquires StreetFire.net

Share this content:
CarDomain Network, an online automotive community has acquired StreetFire.net, a site for automotive video file sharing. Financial terms of the deal were not disclosed.

The acquisition comes months after Glenn Rogers took over StreetFire as CEO. After Rogers took the helm, he called long-time friend Alex Algard, the founder and chairman of CarDomain, to discuss the business.

“CarDomain is the MySpace of automotive, and StreetFire is the YouTube,” said Rogers. “I thought that both sites could benefit from scale. This acquisition gets us closer to about 9 million unique users.”

Beyond scale, the goal is to increase advertising opportunities.

“The main goal of the combined company is to create better reach for advertisers, a better experience for consumers and create better financial security for the company,” added Rogers.

Rogers will run the combined company. StreetFire will keep its offices in Los Angeles, and CarDomain will remain in Seattle.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above