Car maintenance 
company takes 
DRTV into high gear

Share this content:
Car maintenance ?company takes ?DRTV into high gear
Car maintenance ?company takes ?DRTV into high gear

Company: Corp.

Team size
: 15

What's new
: Greater emphasis on DRTV

Automobile maintenance company Corp. has boosted its investment in DRTV in recent years, bolstering its strategy of relying on data in its marketing.

"One thing I really love about the direct response medium is that there are a lot of mentors, so many of the people we are not competing against have been extremely helpful and shared their experiences," 
said Art Jacobsen, VP of Corp.

The company, which makes technology that diagnoses automobile problems, maintains a marketing staff of 15 employees, led by Jacobsen. 
Richard Amador, director of marketing, reports to Jacobsen, overseeing other marketing employees and managing the company's relationship with agency partners, including Euro RSCG Edge. 

The company's online marketing coordinator, marketing manager and Web developer all report to Amador. 
The company also continues to emphasize measurement as a key driver of its marketing strategy.

"We have metrics for everything, and we know what works well. If it doesn't, we try to fix it or shut it down," said Amador. 


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here