Caples names Haymarket as awards partner

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The board of the John Caples International Awards has unanimously agreed to partner with DMNews' parent company, Haymarket Media, to manage the global annual awards, which celebrate direct response and inter­active creative across all media.

The board's decision to seek a partner was initiated by the pro­gram's late founder, Andi Emer­son, three years ago, said Patrick Fultz, president and COO of the Caples board. The process was led by G2 Direct & Digital chair­man and CEO Larry Kimmel, and a core group comprising Emerson; Fultz; Duncan Gray, executive cre­ative director of Proximity Lon­don; and Ian Baer, president of Big Fuel Communications.

“Haymarket shows a clear com­mitment to taking Caples to what we're affectionately calling ‘Caples 2.0,'” said Fultz. “The company was clearly keen to really celebrate what's happening in creativity, and has the resources to build the community even stronger.”

Haymarket Media runs numer­ous awards programs aligned with its other titles, and will collaborate closely with the Caples board.

“The Caples program is unique in the DM industry because it rewards the creative community for its out­standing contribution,” said Lisa Kirk, president, Haymarket Media and publishing director, DMNews. “A commitment to, and passion for creativity runs through all of Haymarket's titles, and we are keen to preserve the high standards of creative competition that the Caples have achieved for so long.”

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