Caples' First-Place Winners

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Here are those campaigns that were awarded first prize by the Caples judging committee. Some categories have more than one first-place winner. For the complete list, go to

Direct Mail Standard Under $400M - Consumer - Single

Entry Name: Mini-Italian Job; Client: BMW New Zealand; Agency: AIM Proximity, Auckland, New Zealand; Creative Team: Matt Shirtcliffe, Ben Jelfs, Jo Tacon, Rob Banks

Direct Mail Standard Over $400M - Consumer - Single

Entry Name: Looking Up; Client: Volkswagen UK; Agency: Proximity London, London; Creative Team: Warren Moore, Emma Robinson, Tony Parsons, Natasha Ali

Entry Name: Fiat MPV; Client: Fiat; Agency: Arc, London; Creative Team: Graham Mills, Jack Nolan, Garry Munns, Tenacia Horlock, Aaron Martin

Entry Name: Fiat Seicento Memory Loss; Client: Fiat; Agency: Arc, London; Creative Team: Jack Nolan, Graham Mills, Rich Coggin, Paul Walsby, Neil Frisby

Collateral/Alternative Media - Consumer - Single

Entry Name: World Press Photo; Client: World Press Photo; Agency: Clemenger BBDO, Wellington, New Zealand; Creative Team: Philip Andrew, Sarah Hodgetts, Scott McMillan

Entry Name: In the Next Town Postcards; Client: Association of Train Operating Companies; Agency: Craik Jones Watson Mitchell Voelkel, London; Creative Team: Leigh Roberts, Rebecca Rae, Carl Lough, John Hemmings, Chris Childerhouse

Web Site - Consumer - Single

Entry Name: Citi Cash Card Web Site Spend Wisely Section; Client: Citibank; Agency: Euro RSCG Brann, Chicago; Creative Team: Bernie Gomez, Joanne Gipson, Tom Rowe, Jennifer Wood

Entry Name: The Tetley Drawstring Test; Client: Tetley Tea; Agency: EHSBrann Cirencester, Cirencester, UK; Creative Team: Jon Dytor, Katie Ballard, Mike Smith, Matt Finlayson

Entry Name:; Client: Jose Cuervo International; Agency: Draft, New York; Creative Team: Kenan Aktulun, Michael Juriga, Donald Fairbanks, Maria Mandel, Brian Riemer

Online Ad - Consumer - Single

Entry Name: Dive In; Client: American Express; Agency: Digitas, Boston; Creative Team: Matt D'Ercole, Jason Anello, Ross Field, Doug Bost

Television Over $250,000 - Consumer - Single

Entry Name: Umbrella; Client: LA Cable; Agency: Doner, Southfield, MI; Creative Team: John DeCerchio, Randy Belcher, Ken Spera, Jill Ray-Prost

Entry Name: Irreplaceable Lori; Client: Monster; Agency: Draft, Chicago; Creative Team: Craig Pollock, Joe Popa, Leslie Sutton, Gary Schotz

Television Under $250,000 - Consumer - Single

Entry Name: Virgin Plastic Surgery TV; Client: Virgin Money; Agency: iLeo, Sydney; Creative Team: Peter Bidenko, Phil Watson, Kris Dalton

Single Medium Campaign - Consumer

Entry Name: Messing About; Client: Levers; Agency: Proximity London, London; Creative Team: Warren Moore, Danny Potter, Sarah Morris, Phil Holbrook, Tony Parsons, Luke Sherwin-White, Reuban Turner, Liam Donnelly

Entry Name: Try Our Search Engine; Client: Telefonica Publicidad e Informacion; Agency: OgilvyOne Worldwide Madrid, Madrid; Creative Team: Victoria Goldaracena, Miguel Martin, Carlos Albadalejo, Jesus Rasines, Jose Luis Escuadra, Eli Perez

Single Medium Campaign - Business

Entry Name: Restricted Access; Client: Varma, S.A.; Agency: CP Comunicacion Proximity Spain, Madrid; Creative Team: Antonio Pacheco, Aitor Zaldua, Tomas Rivera, Jose Vicente GarcÌa, Lucia Lucas, Federico Arce

Entry Name: The Blue Season Media Campaign; Client: St. Louis Black Repertory Co.; Agency: Rodgers Townsend, St. Louis; Creative Team: Erik Mathre, Michelle Vesth, Kris Wright

Single Medium Campaign - Business - Nonprofit

Entry Name: The Cap and "The Coin"; Client: Fundació Éxit; Agency: DEC, Barcelona; Creative Team: Valen Soto, Helena Marzo

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