Caples Awards -- Direct Mail Winners

Share this content:
And the winners are:


Direct Mail -- Consumer Standard


First Place


Entry Name: The Ardbeg Committee; Creative Director: Dave Mullen; Copywriter: Liz Holt; Art Director: Dave Mullen; Production: Bob Lorie; Client: Glenmorangie Malt Whiskey; Agency: OneAgency, Edinburgh, Scotland


First Place


Entry Name: The New Rava "The Institute of Autotherapy;" Creative Directors: Bob Nash, Ian Haworth; Copywriters: Cathy Halstead, Justin Rogers; Art Directors: Dave Scott, Andy Mawson; Production: Pete Gettins; Client: Toyota (GB); Agency: WWAV Rapp Collins, London


Second Place


Entry Name: Dingo Blue Breeding Program; Creative Directors: Rob Morrison, Matt McGrath; Copywriter: Jennie Mowbray; Art Director: Nik Robinson; Production: Gillian Dravitzki, Gill Saker; Client: Dingo Blue Internet, Long Distance and Mobile phone Services; Agency: George Patterson Bates, North Sydney


Direct Mail -- Consumer Dimensional


First Place


Entry Name: Guinness Rugby World CupCampaign; Creative Director: Jon Dytor; Copywriter: Catherine Béar; Art Director: Phil Ridge; Production: Nicki Mason; Client: Guinness Agency: Brann Worldwide, Gloucestershire, UK


Second Place


Entry Name: Sail Bag and Paddle; Creative Directors: Matthew Shirtcliffe, Patrick Murphy; Copywriter: none given; Art Director: none given; Production: Cheri Joliffe; Client: Bank of New Zealand; Agency: Aim Direct, Auckland, New Zealand


Third Place


Entry Name: Socks; Creative Directors: Paul Readman, Stephen Broadhurst; Copywriter: Dawn Kermani; Art Director: Mark Flett; Production: none given; Client: The Macallan Single Malt Scotch Whisky, Highland Distillers; Agency: WWAV Rapp Collins Scotland, Edinburgh, Scotland


Direct Mail -- Consumer Retention


First Place


Entry Name: Scrapbook; Creative Director: Anne Moore; Copywriter: Laura Kilpatrick; Art Director: Joe Pas; Production: Susan Podlesney; Client: Chevy Suburban; Agency: Campbell-Ewald, Warren, MI


Second Place


Entry Name: Audi Class; Creative Director: Borja Orozco; Copywriter: Mar Calbo; Art Directors: Paul Paixa, Cesar Asensio; Production: Patricia Mediavilla; Client: Volkswagen Audi Espana; Agency: CP Comunicacion Proximity, Madrid


Third Place


Entry Name: Piggy Bank;Creative Director: none given; Copywriter: Margo McWilliam; Art Director: Gary Godkin; Production: Dannie Bundis, Mark Taffs; Client: Alphapharm; Agency: Leo Burnett, Sydney


Direct Mail -- Business Standard


First Place


Entry Name: Self-Promotion; Creative Director: Detlef Rump; Copywriter: Henry Brammer; Art Director: Jessica Teschke; Production: none given; Client: Self-Promotion; Agency: Knauer Rump Partner, Hamburg, Germany


Second Place


Entry Name: Installed Base Quarterly Mail (Bee mailer); Creative Director: Paul Huber; Copywriter: Pamela Hilborn; Art Director: Jen Shockley; Production: Theresa Fogoros; Client: micronpc.com; Agency: Miller/Huber Relationship Marketing, San Francisco


Third Place


Entry Name: Rubbish ... Brilliant!; Creative Director: Dave Mullen; Copywriters: Alan Stobie, Liz Holt, Rebecca Wood; Art Directors: Dave Mullen, Alan Thompson, John Shannon; Production: Bob Lorie, Paul Campbell; Client: Curtis Fine Papers; Agency: OneAgency, Edinburgh, Scotland


Direct Mail -- Business Dimensional


First Place


Entry Name: Cast; Creative Director: Luis Santos; Copywriters: Antonio Herrero, Estibaliz Gurruchaga; Art Directors: Gustavo Pino, Miguel Gonzalez; Production: Timoteo Martin; Client: Asisa Medical Insurance; Agency: CP Comunicacion Proximity, Madrid


Second Place


Entry Name: UnitedHealthcare Two-Stage Car Mailer; Creative Director: Kelly Vernon; Copywriter: Troy Thomas; Art Directors: Marian McDevitt, Mike Cullis; Production: Bruce Hall, Frank Harnden; Client: UnitedHealthcare; Agency: Publicis Dialog, Salt Lake City, UT


Third Place


Entry Name: IBM Software Lunch Invite; Creative Director: Peter Bidenko; Copywriter: Jason Stubbs; Art Director: Felicity Bidenko; Production: John Wood, Kirsty Ainsworth; Client: IBM Software; Agency: Impiric Sydney, Sydney


Third Place


Entry Name: Voodoo Doll; Creative Director: Stephen Etzine; Copywriter: Mark Rosica; Art Director: Chuck Thompson; Production: Mark Rosica; Client: Gallerywatch.com; Agency: Eisner Communications, Baltimore


Direct Mail -- Business Retention


First Place


Entry Name: Creative Pen; Creative Directors: Graham Mills, Jack Nolan; Copywriter: Richard Johnson; Art Director: Ian Mitchell; Production: none given; Client: Self-Promotion; Agency: Impiric, London


Second Place


Entry Name: We Are Moving the Whole Load; Creative Director: Ezequiel Trivino; Copywriter: Ana Lumbreras; Art Director: Miguel Gonzalez; Production: Julio Lopez; Client: Grupo Contrapunto; Agency: CP Comunicacion Proximity, Madrid


Third Place


Entry Name: Christmas Tale; Creative Director: none given; Copywriter: Alvaro Gonzalez; Art Director: David Lee; Production: Jose Vicente Garcia; Client: Iberia Airlines; Agency: CP Comunicacion Proximity, Madrid


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above