Caples: All Guts, All Glory

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That feeling you get when you're in the presence of great creative; that slight pang of good-natured jealously when you see an amazing piece of work you wish you'd done—if you were at Caples 2013, you know what we're talking about.

First, a jury of top-tier creatives from around the globe came together in New York to critique hundreds of eye-popping submissions—everything from innovative apps to dynamic direct mail—over two intense days of black coffee, discussion, and debate. The caliber of the work was high and it was hard to choose, but choose they did, including top accolades for Best in Show and Courageous Client, a special Caples award honoring those who boldly venture into the unexplored and achieve the unexpected.

On day three, all was revealed over cocktails at a swank reception. The global Caples jury and local creatives mingled with old friends and new contacts as the winners were announced.

Backs were slapped and cheer was high, especially as direct marketing legend—and Andi Emerson Award winner—Patrick Collister addressed the crowd. As Collister, editor of Directory magazine, told Direct Marketing News: “The power of [creative executives'] imaginations sustains them through the dark days, just as it is the power of their imaginations that gives them their living.” Also recognized at Caples this year was Rei Inamoto, chief creative officer and VP of AKQA, who was presented with the Irving Wunderman Award for his continuing contribution to the creative marketing industry.

The night was rounded out with enlightening presentations by Capital One CMO and Caples honorary chair Peter Horst and special guest Dell CMO Karen Quintos on what it takes for a brand to be courageous in marketing today.

Click here for full coverage of the 2013 Caples winners; they had the guts and so they get the glory.


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